Google Ranking is one of the key factors that decide the amount of traffic that you will get on your website. Google has an algorithm that consists of 200 factors that are used to determine whether or not your site is worth coming at the top of the search results. Most people know that SEO or Search Engine Optimization is one of the essential factors in improving the Google ranking of the website or a blog. However, they do not realize that lot more factors are involved in deciding the rank of a site on the search engines and especially on Google.
Since Google is the most used search engine in the world, as a website owner, it should be your first choice to come at the first rank in the Google website search. Here are a few things that you can do with your website that will increase your Google ranking.
- Write Relevant Content
The first thing that everyone needs to know is that their content is what will stand out. You might use many keywords to help in the improvisation of the rank of your website. However, it will not be helpful unless you make sure that the content or the products offered on the website are beneficial to the people visiting your website.
- Know The Google Ranking Algorithm
Google has a ranking algorithm. As mentioned above, Google uses over 200 factors to determine the ranking of the websites. Hence it is important for you to do your research. If you have done enough research and knew all the factors, you will automatically understand how to improve the ranking of your website.
- Track Your Current Ranking
The next thing to do is, know where you stand. You must know your current Google ranking to determine how long you have to go. There are many softwares online that let you accurately determine your Local, National and Global ranking. Once you know your rank, you can use various strategies to improve it.
- Update Your Content
One of the primary reasons people are not able to go up the ranking ladder is because they do not focus on updating their content. This does not mean that you need to keep editing each content you post online, but make sure you keep putting up changes so that your site seems active.
- Find The Best Keywords
The keywords are a big factor in the ranking of the website. So, pick the perfect long-tailed and short-tailed keywords. The long-tailed keywords are much more help in improving the ranking of the website. Hence make sure you make better use of them.
- Hyperlinks Are Important
Hyperlinks and backlinks are another factors that Google uses to determine your rank. Hence if you have good quality hyperlink, your ranking will automatically improve. However always go with the quality of the hyperlink rather than the quantity.
- Do Not Ignore The Images
The images hold as much importance as any other part of the content on the website. So, do not forget to optimize the images of your website or the blogs.
Remember that no matter how much focus you pay on the other thing, the relevant content will ultimately be the winner of all things. Hence if your content is good and relatable, there is no way that people will not visit your website. This will automatically improve your ranking. Also stay away from over optimization such as stuffing of keywords and increasing the backlinks numbers. Getting enough traffic to your website takes some time. So patience is also one of the major key factors in the SEO implementation.