E-commerce websites or the shopping websites that we see all over the internet are some of the most common types of the website in the world. These sites run on the traffic. Getting as much traffic as possible is the major aim of any business owner. To attract the traffic to any online website, SEO is an essential part. However, for a normal person, getting the hang of the SEO strategies and complexities is not an easy thing to do.
Hence for those people who want to use the SEO to attract much traffic to their websites but do not know anything about it, we are here to help. Below is a guide that will help you in making your e-commerce website customer friendly.
Why Is SEO Important For E-commerce?
Considering the stats from all over the world, it has been seen that people usually do not go to the second page on SERP to look for the result of their search term. Hence if an e-commerce website needs traffic, they need to organically appear on the top 10 search results shown by Google or any search engine. Google ranks its website through the algorithm that includes SEO. Hence SEO is really important for any e-commerce website if they want to appear on the top 10 websites shown by tracking SERPs (Search Engine Result Page).
Steps To Make The E-commerce Website SEO Friendly
Since you have understood the importance of the Search Engine Optimization for the Google results, here is a list of the steps that you need to follow to make your website SEO friendly.
- Find The Keywords
The first step is to find out what search terms your potential audience is using. This can be done by researching for the keywords. The keyword research for the e-commerce websites will include content that will describe a product in the shortest way possible. For the research, you can-
Enter the search text in the Google search box and look at the suggestions that appear at the bottom of the page. These can give you a pretty clear idea of what people are looking for on the internet. You can also do this on the search tabs of the bigger e-commerce sites and see what the common queries are. Additionally, you can also buy keyword suggestion tools that can provide you with thousands of keywords that will be relevant to your website or product.
- Know What The Competitors Are Doing
The next thing to note is what your competitors are doing that is attracting traffic to your website. Observe the strategies of your competitors and try to develop your SEO strategies that are better than them.
- Check Your Site Structure
Your site structure is the determinant of the User Experience. The UX or the User Experience is one of the major factors that Google uses to determine the site ranking. Hence make your website easy to access and make sure it is accessible on the mobile phones. Additionally, make sure you put up a long and detailed description of the products so that more keyword optimization can be done for your website.
- Test Your Website
Everyone knows that testing the website is one of the major factors that will determine whether your SEO strategy has worked or not. Hence make sure to wait for the traffic to be directed to your website after you make your SEO friendly e-commerce website public.
To Sum Up
SEO friendly website is a necessity for the e-commerce websites. Hence it is important for all the business owners to learn the basics of the SEO technique. However, if you are unable to do it by yourself, hiring a trusted SEO company can also be a good idea. You can also find the perfect keywords for your website through the keyword suggestion tools. Make sure to add authentic and user-friendly content on the website and be aware of over optimization.