SEO is one of the most important parts of getting enough traffic to your website. However, the people who are new to the SEO scene, find it a little difficult to apply the strategies. There are a lot of people who end up making small SEO mistakes that do not let the traffic get directed to their websites. These mistakes can be as small as using the wrong keyword to as big as going against the rules and regulation of search engines.
Here is a list of some of the most common SEO mistakes people make.
- Keyword Stuffing and Wrong Keyword Usage
Everyone knows the importance of a keyword for the optimization of a website. Most people do not realize that the keywords have to be used in a definite proportion. Keyword stuffing can give a signal to the search engine, and your website might not be considered by them. Hence keeping the keyword density from 1% to 2% is the best thing you can do.
- Not Creating Original and Informative Content
Plagiarism is a crime. So, if you have created a content that has been duplicated from some other website, you will not be considered at the top ranking sites. Hence make sure your content is original and relatable.
- Not Paying Attention to Title Tags and Meta Descriptions
Title Tags and Meta Description are really important in making any website optimized. Most people end up ignoring it and hence there is no traffic on their website. So, whenever you are publishing content on your blog or website, pay special heed to the Meta description and title tags.
- Adding Too Many PDF
Adding a PDF file to your content is a great way to provide additional information about the website. However, if you add too many PDFs, it might not help you. Rather it will take away the traffic from your website. Additionally, it is important to note that the PDF clicks are not counted by Google.
- Paying Attention to Quantity of the Links, not the Quality
The quantity of the links does not matter if they are low in quality. The more low in quality links can lead to the negative ranking of your website. Hence make sure that your website has quality links that attract the users to you and increase your ranking rather than paying attention to the quantity.
- BAD Link Building
Far too many people choose to throw links around, add them in bad neighborhoods and aren’t aware of the damage they’re causing. If you don’t have experience in SEO/online marketing, then let someone else do the link building. It’s a skill and an art, and no web designer is sufficiently equipped to do it, so you need an external SEO agency to handle it.
- Ignoring The Need For Mobile Optimization
In the past few years, the mobiles have become the most used way to access any website. If you do not pay attention to the mobile optimization of your content, you might lose a huge chunk of your audience.
- Not Updating the Website
Another SEO mistake people make is not updating their website. To attract the users, you need to keep updating the website and the keywords. Additionally adding more content to the website is also a great way to attract more traffic.
- Ignoring The Search Engine Updates
The search engine updates are a big factor in developing the best SEO strategy for your website. Hence if know the entire search engine updates, you can optimize the search engines as per the new algorithm and get more traffic.
- Ignoring The Need For The Images SEO
The image SEO is also greatly ignored by the people. These are also a big factor in attracting traffic to the website. Hence make sure you add the proper SEO for the images also using their alt tags.
These mistakes might see very common, and all the beginners make them at some point in their careers. So make sure you check your content for all these before publishing it on your website to get the most traffic to your blog or content.