The SEO for a title tag is one of the most important parts of creating content for a website or a blog. Not many people pay head to the title tags of the website pages and end up losing their website ratings on the search engines. If you are amongst the people who do not know the importance of good title tag, we have you covered. In the article below, we will focus on all the things related to a good title tag and how it is important for Search Engine Optimization.
What Is A Title Tag?
Let us first start by defining what exactly a title tag is. So, a Title Tag is the name of the document or the page in a website. It can also be the title of an article or a blog post. It is considered as the Meta element of the web page. Hence it will have all the information about XHTML and HTML. It appears in the result page and is helpful in giving an insight into your content. It is one of the most important parts of the SEO apart from the actual content on the website.
Here are some of the major importance of having a good title tag for your website content:
- Helps In Ranking
The title tag is one of the 200 factors that Google takes into account while ranking your website. Hence, having a strong title tag can improve your Google ratings by leaps and bounds. It is one of the biggest factors considered by search engines to rank your website on the Google search results.
- Appears On The SERP
The title tags appear in the search engine results. Hence, they can be seen by the users. The users usually take into account the title tags to click on the website for more information. Since every click adds more and more traffic to your website, having an attractive title tag is important for any website.
- Shows On The Shared Links
In addition to the search engine result page, the title tags also appear on the shared links. These links can be shared on the social media sites to get more and more clicks. The users look at the site title tag before clicking on it. So, as already said, this can attract much traffic to your website.
How to Write the Best Title Tag?
If you want to write the perfect title tag for your website, here are a few things you should keep in mind.
- Write Unique Content
Make sure that your title tag is unique. Look at all the title tags being used in the similar website all over the web and try to make your tag as catchy and unique to the users as possible.
- Keyword Always Comes First
Do not forget to place the main keyword at the beginning of the title tag. This is a good way to optimize your title tag. This also lets the Google bot understand what kind of keywords you might have used in the content of your website and ultimately increase your ranking.
- Factor The Title Length
The title length is another factor that you should keep in mind. A title should not be any bigger than 70 characters. Title tags that are bigger than 70 characters get cut by the search engines, and the audience is not able to read all the information that you have to offer them.
- Create Attractive Title Tags
Another factor that affects the SEO of the title tag is the attractiveness. So, try and beautify the title tag by using bold and italic fonts. This will help catch the eye of the user and eventually get your more and more traffic to your website.
All in all, we can conclude that apart from the main content of the page, a title tag is one of the most important parts of any website. So, keep the above-given pointers in mind and pay much attention to creating the best title tag for your website.