We have been told over and over again about the quality of the content. The quality of the content is a big factor used by Google and other search engines to determine the rank of the website. However, nobody explains as to what quality content means. In the article below, we will discuss what the quality content is and how does Google identify the quality content. Having good content is important for you to drive a good amount of traffic to your website.

Let us just start by stating what quality content means according to Google. The quality content has two major features, they involve:

  • The content should not have any plagiarism and should be well written. It should be thoroughly researched. This is in the other terms comprehensive content.
  • Each page that contains any content should have a definite purpose. If it is the about us page, it should have the content related to the information of the company. It should be clear that the page is supposed to describe a particular topic.

The Features of Quality Content

There are majorly five factors that determine whether the content can be considered quality or not. These include the following:

  • Well Written

Well written and high-quality content does not mean that you have to use complicated English terms or any other language. High-quality content means that you have to write the content in a way that the readers can understand it. So, it should be free from grammatical errors, have punctuations and easily digestible.

  • Engaging

The content should be engaging for the users. Just add the value to the content by adding quality images and graphics. Use widgets and information that can make the content easy to understand and read. The theme of the article should also match the theme of your brand.

  • Containing useful information

Your content needs to have a purpose. Posting articles just to boost your ranking is not the right thing to do. Make sure, all the content you produce is readable and relatable.

  • Providing more information than already available

There is much information all around the internet. If you provide the same information on your website, what use will it be of? So, make sure you check what your competitors have already done on the topic and then do the best that you can do with some added information to it.

  • Authentic and Researched

The last thing to keep in mind is the authenticity of the content. Your content should be 100% plagiarism free and not copied from someone else’s work. Also do your research well from the official sources so that the information you are providing your users is helpful to them.

Things to Avoid

To make your content quality content, here are some things that you need to avoid:

  • Grammatical Errors

Grammatical errors are a big no-no when publishing content. The grammatical errors take away from the flow of the content and do not allow your reader to enjoy the piece.

  • Bad Reading Scores

The reading scores should be good. It should be easy enough that anyone with the basic knowledge of the language can easily read the content and understand it.

  • Slow Loading Speed

The loading speed of the page should not be slow. This takes away the interest of the readers and also is one of the factors Google uses to rank the websites.


All in all, a well-written content that has some useful information for the user and is original is considered quality content by the search engines such as Google. So, if you want to attract traffic to your website or blog, make sure to put in some effort into writing your content and making sure that your users love it and learn from it.